Tag Archives: paid search study

Features to Make the Google Display Network Work for You

The Google Display Network can be harrowing for small businesses. It serves as an excellent means to grow a brand, but it’s not the most cost-effective paid search channel in terms of generating conversions. One solution to this dilemma comes in the form of managed placements. They give the advertiser a greater degree of control over ad placement on the Display Network than, for example, keyword or topic targeting – making it a great tool for businesses with budgetary restraints.