Tag Archives: topic targeting

Features to Make the Google Display Network Work for You

The Google Display Network can be harrowing for small businesses. It serves as an excellent means to grow a brand, but it’s not the most cost-effective paid search channel in terms of generating conversions. One solution to this dilemma comes in the form of managed placements. They give the advertiser a greater degree of control over ad placement on the Display Network than, for example, keyword or topic targeting – making it a great tool for businesses with budgetary restraints.